New Vancouver Data Shows Most Commercial Drive Visitors Don’t Drive

As part of the City of Vancouver’s process to consult with the public about the possibility of converting Commercial Drive into a Complete Street, the city hired a consultant to conduct an intercept survey of visitors to Commercial Drive. This survey asked visitors questions concerning how they arrived, how often then visit, where they came from, where they park if they drive and how they found the experience. The results were recently released and can be found here. I have attached one of the open house boards below.


The information from the Commercial Drive intercept survey is significant for a number of reasons. Most importantly is that it shows that 80% of the respondents arrived at Commercial Drive by walking, cycling or using transit. Secondly it also demonstrates that people walking, cycling and using transit visit more often than people who drive. Back in 2015 Slow Streets carried out an observation study of Commercial Drive to get a sense of how people are arriving and behaving. The results are similar. Our observations found that the majority of people at the observation sites were not arriving by car.


The conclusion to draw from this is that observations are great for contextualizing people’s behaviours in response to a street design. Our findings show primarily that regardless how people got around they spend most of their time experiencing the street while walking. However we at Slow Streets would never recommend solely relying on observations for transportation modal data. Intercept surveys are a great way to fill in the gaps for observations and flush out the data as was the case with the Slow Streets Burnaby Heights report. The Burnaby Heights intercept survey found that the majority of people were not arriving by car and that 69% of respondents said they walked, cycled or used transit to visit that day. What makes this even more significant is that the Burnaby Heights is a suburban community with a lower density and a high speed highway running through it, yet only 31% of the visitors drive.


This is hearsay if you were to talk to any small business owner. Most businesses will tell you that people that drive are critical for the success of their business, and will demand that you keep on street parking at all costs. This is clearly not the case on Commercial Drive, only 17% of respondents said they drove. In fact this scenario is often the case with older streets that were built with many small businesses along former street car corridors.


Businesses are often overestimating how many of their customers drive. Two separate studies from Auckland and Bristol  found that businesses were over estimating how many of their customers were arriving by car. Why is this? Is it perhaps because people that drive are the most vocal about parking which is a critical part of their visit. People that walk, cycle and use transit often won’t feel like complaining about the quality of their commute since it rarely reflects on the businesses.


This is good news for businesses because cars are actually quite inefficient with space and you can actually move more people walking, cycling and using transit with the same space. The vehicle travel lanes on Commercial Drive are primarily only used for vehicles because they are designed for moving cars through quickly and are unsafe for cycling or walking. This means that if you were to reallocate two travel lanes for cycling lanes or wider sidewalks this opens up the street for more potential customers.


Similarly on-street parking is usually such a small portion of the overall parking in the area. Slow Streets research found that Commercial Drive’s on street parking only made up 13% of the total area’s parking. This means that businesses would be better off trading those parking stalls to create better places for people to sit and stay to enjoy their spoils. The more people you have on your street, the more interesting, exciting and vibrant it is for other people passing by. This will further attract more people to the street and higher revenue potential for the businesses. Still not convinced? This article put together a complete and comprehensive source of studies from around the world demonstrating that removing on-street parking for more cycling lanes has little negative economic impact for businesses.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s